SPORTS & ENTERTAINMENT MARKETING

Instructor:  Mr. Keeko Georgelas

Month

Standards

Skills

Assessment

Aug.

Standard 01

Students will discover the world of sports marketing and the use of marketing to promote sports and non-sports businesses in sports.

S1- Define sports marketing

 

Describe the 4 P’s of sports marketing

 

Define and explain marketing functions

S1- Area research  1.1

 

Team Names  1.2

 

Team Identity 1.3

 

Team Posters 1.4

 

Standard 1 Sample Test

Sept.

Standard 02

Students will assess the fan’s role in sports marketing as a spectator & consumer.

 

 

Standard 04

Students will assess the importance of event marketing and entertainment in sports.



 

 

Standard 03

Identify the role of corporate sponsors.

 

S2-Ilustrate the role of the fan as a sports participant.

 

Recognize the different types of sporting events.

 

 S4—Define the components and sports properties.

 

Evaluation of the event.



 

S3-Students will assess the role of corporate sponsors/partners in sports marketing.

S2 - Venue Project

 

Standard 2 Sample Test

 

 

 

S4—Super bowl Project

 

March Madness Project

 

Standard 4 Sample Test

 



S3- Standard 4 Sample Test

 

Event Triangle & Examples

 

Oct.

Standard 05

Students will discover the importance and elements used in developing a promotion mix to market sports business.

 

S5 –Identify the roles and types of promotions.

 

Identify the components of the promotion mix.

 

Develop a Promotion Plan

S5—Promotion Plan

 

Standard 5 Sample Test

 

Marketing Plan

Nov.

Standard 06

Students will discover the importance and elements used in developing a proposal to attract non-sports businesses to sporting events.

 

S6—Sponsorship Planning

 

Sponsorship proposals

 

 

S6 – Sponsorship proposal

 

Practical application at an event.

 

Venue design

 

Dec.

Standard 07

Students will discover the processes used in developing a sports marketing plan for and event.

S7—Marketing Plan

 

 

S7—Group Presentation

Jan.

Competency Test Review

Review Terms with cross word puzzles

Review Learning Journals

Review sample tests

 

 

State Competency Exam